Social Media Strategy Handbook and Online Communications Guide
This site links to a draft social media handbook, and draft online communications guide written for the Red Cross. The topics included can serve as a template for you to develop your own social media policies and guidance. This example is especially useful for national organizations with many local branches.
The handbook contains steps to adopting a social media strategy, best practices from Red Cross units as well as from outside experts, and an explanation of various social media tools.
Submitted by ericam
Link:
Social Media Strategy Handbook
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DISCLAIMER: These documents are only samples — they are not endorsed or approved by the Corporation for National and Community Service or the Resource Center, and they have not been reviewed for compliance with program or funding regulations, or for accessibility.