Effective marketing helps programs recruit volunteers, secure partnerships, and raise money. When developing a plan, start with a mission statement, and then consider product, promotion, and tactics. Communicating effectively with the media helps programs reach potential participants and funding sources, educate the public, and promote program activities. Following are some of our most relevant resources related to this topic.

• Nonprofit Branding
• A Guide to Working with the Media
• National Service Media Kit Materials
• Using Local Media: Maximizing paid and free advertising
• Building Communications Capacity
• The 3 Most Effective Tools for Community Engagement
• Writing Press Releases

Effective Practices

• Marketing your project
• Preparing a case for support

Online Library Items

• How to Tell and Sell Your Story: A Guide to Media for Community Groups and Other Nonprofits
• Newspapers and Neighborhoods: Strategies for Achieving Responsible Coverage of Local Communities
• Message In-A-Box: Tools and Tactics for Communicating Your Cause

Related Websites

• Nonprofit Marketing Guide
• Katya's Non-Profit Marketing Blog
• Nonprofit Marketing | Getting Attention

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