Using speed matching to recruit new volunteers
Abstract
Volunteer speed matching mimics the concept of speed dating — with three minute interactions between selected organizations and potential volunteers. The results: volunteers who want to be where they are, and a faster and more efficient way to recruit! This effective practice was shared by co-author Nicolette Winner on the NSSCTalk e-mail discussion list in June 2009.
Action
Take the following steps to ensure a successful volunteer speed matching experience for your program:
Planning Your Event
Select Your Partner
- Determine your audience
- Partner with a local young professional organization, club, company, or faith-based group
- Craft an memorandum of understanding (MOU) to spell out responsibilities of the sponsoring organizations
- From 20 to 60 volunteers are needed for the speed matching process to work; so be certain to obtain RSVP’s from potential participants.
Where and When to Host
- The venue should be a comfortable, casual atmosphere with a large open space
- After-work hours are best: 6:00–8:00 p.m. is recommended
- Offer food and beverages
- Provide bags for volunteers to carry materials and one high-quality “takeaway”
Selecting Opportunities
- For HandsOn Action Centers or RSVP’s: Pre-select 20 organizations with opportunities appealing to your audience to participate
- For events sponsored within one organization: Pre-select 20 opportunities that will be appealing to your audience
How to Choose Opportunities
- Opportunities should be the best of your best… and they should be fun!
- Evening, weekend, group, one-time, and on-going opportunities are popular
- Each agency or opportunity must be represented by an engaging and entertaining person
- RSVP’s from agencies are critical
What Agencies Should Bring
- One to two representatives — paid staff or volunteers who will really connect with the audience. Note: Coach representatives ahead of time on how to best identify your audience
- No more than one handout — this should be an inflexible rule.
- A 30 second elevator speech — no longer!
- Business cards
Other Tips
- Have an interesting, concise speaker welcome the group
- The speaker should “look like” your volunteer participants
- Acknowledge your sponsoring organization and partner
- Take plenty of photos!
Event Structure
- Registration, snacks, and networking (10–20 minutes)
- Brief introduction (10 minutes)
- Matching (1 ½ hours) *Each “date” lasts 3 minutes *One minute between “dates”
- Closing comments (10 minutes)
Essential Tools
- Cowbell or other loud indicator that time has changed
- Scorecards for volunteers with names of agencies or opportunities
- Stopwatch
- Camera
- At least four event assistants
Introduction
- Welcome participants
- Acknowledge sponsoring organization and partner
- Give the basic rules
- Send volunteers and agency representatives to their stations
Rules of Engagement
- 1–3 volunteers at each table (depending on overall group size)
- No table should be empty at the outset. Visit all the tables to make sure they are filled up.
- All volunteers move clockwise or counter-clockwise at the bell. Move quickly!
- Agency representatives and volunteers should spend 30 seconds each introducing themselves; leave the rest of the allotted time for questions.
- If a volunteer wants to be contacted later, he/she must circle that agency’s name on the scorecard.
Closing
- Thank everyone for attending
- Acknowledge agencies (as a group) for their participation
- Remind volunteers to turn in scorecards
- Capture a group photo of agency representatives and volunteers together
Post-Event
Immediate Contact is Required
- E-mail volunteers to thank them for their participation.Include contact information for agencies they have indicated an interest in.
- E-mail agency representatives to share names and contact information for volunteers who have indicated an interest in a “second date.”
- E-mail evaluations to both volunteers and agency representatives
Other Tasks
- Send out a press release with a photo immediately following the event
- Post photos online and forward the link to all volunteers and participating agencies
- Track your “matches”… Who volunteered?
- Ask for testimonials from both volunteers and agency representatives
Outcome
Programs love speed matching because:
- They interact with at least 20 truly interested potential volunteers in just two hours
- Potential volunteers come to you
- You save money and have fun
Potential volunteers love speed matching because:
- It is fast-paced and pressure free
- Interactions are timed
- They can interview 20 organizations in one session
- Second “dates” are at the volunteer’s request only
Evidence
With three minute interactions between 20 organizations and 20-60 prospective volunteers, programs have effectively recruited in less than two hours!
Posted On
July 7, 2009For More Information
Resources
Access the original PowerPoint presentation: Volunteer Speed Matching.
See also: A Toolkit for Volunteer Speed Matching: Volunteer Centre Dacorum.
Programs funded by the Corporation for National and Community Service can borrow the following resource from the lending library: Toolkit for Volunteer Speed Matching. Library item no R3041.
Related Practices
- Login or register to post comments
-

- Print-friendly page
- Send to friend
Comments
Great tool
We used this tool in Atlanta and had great success; volunteer coordinators loved the concept and walked away with reliable volunteers.