Using speed matching to recruit new volunteers

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Abstract

Volunteer speed matching mimics the concept of speed dating — with three minute interactions between selected organizations and potential volunteers. The results: volunteers who want to be where they are, and a faster and more efficient way to recruit!  This effective practice was shared by co-author Nicolette Winner on the NSSCTalk e-mail discussion list in June 2009.

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Action

Take the following steps to ensure a successful volunteer speed matching experience for your program:

Planning Your Event

Select Your Partner

  • Determine your audience
  • Partner with a local young professional organization, club, company, or faith-based group
  • Craft an memorandum of understanding (MOU) to spell out responsibilities of the sponsoring organizations
  • From 20 to 60 volunteers are needed for the speed matching process to work; so be certain to obtain RSVP’s from potential participants.

Where and When to Host

  • The venue should be a comfortable, casual atmosphere with a large open space
  • After-work hours are best: 6:00–8:00 p.m. is recommended
  • Offer food and beverages
  • Provide bags for volunteers to carry materials and one high-quality “takeaway”

Selecting Opportunities

  • For HandsOn Action Centers or RSVP’s: Pre-select 20 organizations with opportunities appealing to your audience to participate
  • For events sponsored within one organization: Pre-select 20 opportunities that will be appealing to your audience

How to Choose Opportunities

  • Opportunities should be the best of your best… and they should be fun!
  • Evening, weekend, group, one-time, and on-going opportunities are popular
  • Each agency or opportunity must be represented by an engaging and entertaining person
  • RSVP’s from agencies are critical

What Agencies Should Bring

  • One to two representatives — paid staff or volunteers who will really connect with the audience. Note: Coach representatives ahead of time on how to best identify your audience
  • No more than one handout — this should be an inflexible rule.
  • A 30 second elevator speech — no longer!
  • Business cards

Other Tips

  • Have an interesting, concise speaker welcome the group
  • The speaker should “look like” your volunteer participants
  • Acknowledge your sponsoring organization and partner
  • Take plenty of photos!

Event Structure

  • Registration, snacks, and networking (10–20 minutes)
  • Brief introduction (10 minutes)
  • Matching (1 ½ hours)
  • *Each “date” lasts 3 minutes *One minute between “dates”
  • Closing comments (10 minutes)

Essential Tools

  • Cowbell or other loud indicator that time has changed
  • Scorecards for volunteers with names of agencies or opportunities
  • Stopwatch
  • Camera
  • At least four event assistants

Introduction

  • Welcome participants
  • Acknowledge sponsoring organization and partner
  • Give the basic rules
  • Send volunteers and agency representatives to their stations

Rules of Engagement

  • 1–3 volunteers at each table (depending on overall group size)
  • No table should be empty at the outset. Visit all the tables to make sure they are filled up.
  • All volunteers move clockwise or counter-clockwise at the bell. Move quickly!
  • Agency representatives and volunteers should spend 30 seconds each introducing themselves; leave the rest of the allotted time for questions.
  • If a volunteer wants to be contacted later, he/she must circle that agency’s name on the scorecard.

Closing

  • Thank everyone for attending
  • Acknowledge agencies (as a group) for their participation
  • Remind volunteers to turn in scorecards
  • Capture a group photo of agency representatives and volunteers together

Post-Event
Immediate Contact is Required

  • E-mail volunteers to thank them for their participation.Include contact information for agencies they have indicated an interest in.
  • E-mail agency representatives to share names and contact information for volunteers who have indicated an interest in a “second date.”
  • E-mail evaluations to both volunteers and agency representatives

Other Tasks

  • Send out a press release with a photo immediately following the event
  • Post photos online and forward the link to all volunteers and participating agencies
  • Track your “matches”… Who volunteered?
  • Ask for testimonials from both volunteers and agency representatives

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Outcome

Programs love speed matching because:

  • They interact with at least 20 truly interested potential volunteers in just two hours
  • Potential volunteers come to you
  • You save money and have fun

Potential volunteers love speed matching because:

  • It is fast-paced and pressure free
  • Interactions are timed
  • They can interview 20 organizations in one session
  • Second “dates” are at the volunteer’s request only

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Evidence

With three minute interactions between 20 organizations and 20-60 prospective volunteers, programs have effectively recruited in less than two hours!

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July 7, 2009

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For More Information

Clare Zlatic
University of Cinncinnati Center for Community Engagement
Program Coordinator
Phone: (513) 556-1503
Fax: (513) 556-1882
Nicolette Winner
HandsOn West Central Ohio
Director
Phone: (937) 778-5220, x430

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Resources

Access the original PowerPoint presentation: Volunteer Speed Matching.

See also: A Toolkit for Volunteer Speed Matching: Volunteer Centre Dacorum.

Programs funded by the Corporation for National and Community Service can borrow the following resource from the lending library: Toolkit for Volunteer Speed Matching. Library item no R3041.

Related Practices

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Comments

Great tool

We used this tool in Atlanta and had great success; volunteer coordinators loved the concept and walked away with reliable volunteers.