To keep your program running year after year, you need individuals whose support you can secure year after year as well. This course provides tools and tips for your program to outline an annual giving appeal to deliver directly to individual givers. It also examines cost-effective techniques to keep donors engaged through a year-long communications plan, including newsletters, annual reports, and e-communications. Help your program's annual giving campaign run smoothly and gain greater support year after year. This course is sponsored by the Corporation for National and Community Service and written by Campaign Consultation, Inc. as a training and technical assistance provider for the Resource and Fund Development Initiative.

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