Social media is not about status updates, and marketing is not about messaging. In an increasingly social world, experiences are what matter. On this blog, we will explore how organizations create, monitor, respond to, and participate in those experiences that create brand value, foster relationships, unleash advocacy and drive business results.

You are welcome to participate, criticize, praise, critique, expand, or correct the information and opinions found on this blog. Spam, off-topic, or crude comments will be deleted, but all others are welcome.

• 
• Print-friendly page
• Send to friend