Fundraising Online: Using the Internet to Raise Serious Money for Your Nonprofit Organization

Author: 
Grobman, Gary M. and Gary B. Grant
Publisher: 
White Hat Communications
Year: 
2006
Abstract: 
Provides guidance for nonprofit organizations that want to get the most out of the Internet for fundraising and selling goods and services. Topics include how to engage in effective search engine marketing; setting up an online charity auction; and finding grants from foundations, corporations, and government agencies, to name a few. Contains resources, an extensive site review index, and appendices with sections of a grant application, open source software, an example of an electronic newsletter, and web writing issues.
Format: 
Reference
Language: 
English
Item Number: 
R3200